As I mentioned last week, a few months ago I was able to attend one of Jon Acuff’s #5Club sessions, which was actually a #3club for me (since it was held at 3am Tucson time). The pages of notes I took at his hour long meeting of the minds outnumbered the notes I took during the conference I attended that weekend. I left with a lot of life lessons and a bunch of blogging and social media tips that I’m going to share with you today.
These are not life-changing snippets of information.
To be honest, you probably know most of this already.
Why are they so fantastic then?
If you’re anything like me, you conveniently push these bits of knowledge into the back of your brain and need some reminding every once in a while. Or (also if you’re like me), you know bits and pieces of this information and it’s helpful when someone puts it all together for you.
1. Never waste multiple posts in one. Attention spans are short, so keep each post to the point–one point.
2. Nobody wants super long blog posts. See #1.
3. Tweet each post three times. Each tweet should be at a different time of day with a different title.
4. Don’t be the boy who cried retweet. If you retweet everything in your stream, people won’t pay attention to you anymore. Share your favorites, nothing more or less.
5. Do not use unfollow services or tweet unfollows. People follow and unfollow for many different reasons–that’s ok. No need to be alerted every time someone decides to unfollow you.
7. Keep Google Analytics at arm’s length. Check it , but not too often. Like #5, you’ll drive yourself crazy monitoring clicks.
8. Use 9 point lists. Ask readers to add a 10th item.
10. Along those lines… Your time is expensive. Don’t share it with haters.
11. To grow your community, extend your networks. Leave blog comments on similar blogs once a day, everyday. It’s a conversation!
12. Do you have a great seasonal post? Plan to share it next season. Set up calendar alerts or a spreadsheet to keep track of your seasonal posts–holidays, back to school, winter blues…
13. Re-share your old posts. Maybe current readers weren’t around back when you originally posted. I’m also a fan of category buttons and favorite post buttons on sidebars!
15. Put your phone down. You’ve never heard someone say, “Enough about me. Why don’t you check twitter?”
16. Pay your kids $1 every time you tweet. When you’re with them, it’s their time.
17. Pinterest Tip: Start broad, then specialize your boards.
18. The hardest part of blogging is… you have to blog.
19. Have writer’s block? That’s why the list was invented.
21. If 3-4 people said it, 40 people thought it. Remember that when you get a suggestion.
22. Write about issues, not individuals. Period. Nobody likes to be the subject of someone’s blog post.
23. Give a “how/wow” disclaimer to your spouse. Sometimes when you share a thought with your spouse you need a “Wow, that’s awesome!” and not a “How are you going to do that?” Especially if your spouse isn’t a blogger, this gives them a way to respond when you pitch them your latest and greatest idea (after thinking about it all day and not being able to share with anyone).
24. The most powerful marketing/blogging tool is honesty. When you blog, you go first. Be honest and tell it like it is. You’re giving your readers the gift of going second. It’s always easy to go second, right?
25. Booty God Booty. Yes, you read that right. I even Instagrammed it from the #5club.
I’ll let Jon tell you about that:
For bloggers, I think that means to keep it real.
Don’t let your review blogger self look different than your mom blogger self.
Don’t tell your readers how great a product is and then turn around and tell your neighbor how much it stinks.
Don’t represent yourself to your readers differently than you represent yourself to your friends.
What would you add to Jon’s list of blogging and social media tips?
Dang it. I didn’t listen to #8.