Pinterest, like most social media platforms, requires its own strategy for success. I wouldn’t go so far as to say that there is a right way or a wrong way to deal with Pinterest; there are good ideas out there and they can really make your life much easier while still helping you reach your goals.
Anyone who knows me personally will agree that I’m all about Pinterest. I have a system, it works for me and my clients, and I’m always happy to share that information with anyone who is also looking to grow their traffic through Pinterest. Today I’m sharing with you my personal Pinterest strategy. This is the bare bones, the necessities in easy to follow steps that I take to make my Pinterest account a powerhouse of traffic for my blog.
My Personal Pinterest Strategy:
First I find my most popular pins through Pinterest and Tailwind Analytics and then schedule them to my boards, as well as any group boards where they fit. You can see exactly how I do this with Tailwind by visiting my post titled Tailwind Pro Tips.
Next, I create new boards based on my blog’s existing content ,so that I can pin multiple times. I also “build” those boards with beautiful content from other bloggers. Pinning multiple times to different boards keeps my popular content in front of my followers, and it also helps keep my Pinterest account stay active.
The next thing I do is try to find “power pinners” to follow–Pinterest takes into account who you are following in addition to what you are repinning and how popular your pins are, so surround yourself with awesome people.
Another thing I do for clients right away is to find interests or topics (in Pinterest Analytics, you can see the topics that interest your followers) to follow so that you’re always seeing pins in your feed that are related to your boards and your interests.
Next, I spend some time pinning (and repinning) new content to relevant boards. I am trying to get (and keep) my boards at a similar number of pins, no boards left behind with just a few pins here and there! Another important thing I try to do regularly is rename boards based on keyword search terms (as long as I’m positive that I haven’t linked to those boards in blog posts or classes that I write). I update my descriptions with keywords often, as this will help with SEO on my content and boards!
As time allows, I find and request to join group boards. I use PinGroupie to find good boards. When using PinGroupie, though, know that you have to figure out how to get on the board–sometimes there are instructions right on the board, and sometimes not :-/
Group boards are a great way to get your content in front of a very specific audience who is searching for that specific topic. Generally group boards have rules that need to be followed which helps keep content fresh, beautiful, and on topic. It also causes a bit of stress to pinners, though–make sure you’re following the rules on your group boards!
I’d never be so bold as to say this system is foolproof but it is definitely a great place to start if you are new to the Pinterest game. This is also a great strategy for those of you who are just looking to add a little bit of a routine to your Pinterest strategy.
As far as Pinterest changes go, I’m not one to drastically change my strategy as soon as an update hits. That means that when group boards died a little, I didn’t leave them all. Now that Pinterest is recommending that pinners stray away from the “tower pins,” I’m starting to use that strategy but am not going to run around and recreate all of my pins.
I hope this helps you become successful on Pinterest! As always, I’m happy to answer any questions you have. And of course, I’d love to know what’s working for you!