With Facebook always changing, there are a few things you can do to make the most out of your business page. Here are instructions for making three quick changes that will give you an edge on the competition, whatever your field may be!
1. Add link to your website in About section: Always have a link in your About section! This makes it easy for people to find your website right from your Facebook page.
a. Edit page > Edit Settings > Page Info > Short Description
b. To add a link, make sure your link follows this structure: http://YourWebsiteAddress.com
2. Create a custom URL for your Facebook page: The default page URL for Facebook pages is https://www.facebook.com/pages/YourPageName/416127541857879.
Wow. Who wants to add that to their business cards?
Here’s how to customize your Facebook URL to the more common http://Facebook.com/YourPageName.
a. Edit Page > Edit Settings > Page Info > Facebook Web Address > Edit
b. You can only change your Facebook web address two times for the life of your page, so triple check the spelling before hitting the save button!
3. Post regularly: Daily or weekly, a schedule is a must. If you need help remembering to post, use a service like Buffer or Hootsuite. You can add several updates to be posted at a later date.
Because of how Facebook calculates who sees your posts, it’s important to keep people engaged with your page. In addition, you want your “fans” to get a reliable stream of information from your page. Don’t feel like you have to stick to posting only about your business. Ask questions, start conversations, and share things that friends with similar businesses are posting on their pages (like great posts or fun crafts)!
Great tips! I have #1 and #2 covered but I can definitely learn to be more active on my FB page.
Love these tips. Very simple, but super effective tips. Thanks for spelling it out so clearly. :) I found you through the 30 days of hustle. Great to be connected through that group!
Great tips Becca! :)
Thank you, Becca! We totally forgot to put the link in the description (#1). The first two are quick and easy tips, but as you can see, we totally missed that the first time. Thank You!!
Thanks Becca! I only need to do one of these.
awesome tips, as always!
I didn’t know I could create a custom URL for my Facebook page, it was so easy. Thanks!
Great Ideas, I have now done all of them. Thank you!!!!
I’ve just spent several hours reading your site, and taking advantage of all the knowledge you freely share! I’ve already applied a few simple things to my blog/facebook page/pinterest etc.
In my experience, it’s often the simple little things (easily overlooked), that can make a real difference. In the last 6 months, I’ve tripled my page-views, and it’s not because of anything fancy, just simple things like making a posting schedule and sticking to it, doing my own “related posts” links instead of letting a plug-in do it (badly) for me etc
Thanks for taking the time to create so many wonderful tutorials. I’ll be a regular visitor, and I’m excited to see how far my blog can go!
Hi Becca-
Thanks for these wonderful tips!! I have updated my Facebook page with all of your suggestions! Thank you! I think the hardest part is keeping people engaged. I post and share a lot on my page… but I don’t get too many comments or shares. I am okay with that… I know it will take time for me to build my blog.
Again… thanks!
Carrie
https://www.facebook.com/thirtyfiveninetyfive
Yay! I’m excited for you, Carrie!
It is SO tough to keep people engaged. Have you tried asking questions without adding photos or links? People always answer questions about coffee, their phones, and food (I have found).
Great post.
Can always do with the extra tips on improving social media.
X
Jonelle
I never knew you could change your Facebook URL.I have a personal page and a business page (which is an off-shoot of my personal page). It doesn’t look like I can change the business URL. I don’t care what how my personal one looks with all the extra numbers, But it sure would be great to have nice clean one for my business page. Any thoughts, ideas?