Tailwind is a relatively new Pinterest partner that helps users quickly and efficiently manage their account. There are a lot of benefits to using Tailwind; once you get the hang of it, Tailwind can really help boost traffic and overall reader engagement. Don’t worry if you’re thinking “I’m not a Tailwind Pro,” that’s where I come in with some tips and tricks to help. These are my best tips–ones that I use personally when scheduling my accounts, soon you’ll be filling that queue with ease and watching your account take off!
Tailwind Pro Tips
Using the following method for myself and my clients has been HUGE for Pinterest traffic growth. If your content is pinnable and your pins are beautiful, expect to see a graph similar to this in a few months:
We started working on this client’s account in April, currently it’s August.
First Things First
One of the first things you need to master with Tailwind is how to quickly and efficiently fill your queue. If you let this task take too long, the whole process can end up being not worth your effort.
This is how I fill my queue quickly:
- Find your most popular pins through Tailwind Analytics
- (Dashboard > Weekly Summary > See most Repinned Pins > Search by Category > From MyCrazyGoodLife.com) and re-queue them.
- Add these posts to relevant boards–group boards as well as personal boards (I created tons of boards to repin my content to, boards like “Most Popular Pins on MyCrazyGoodLife,” “Trending on Pinterest,” “Recipes from MyCrazyGoodLife,” etc.).
- Next, I go to Pinterest and look for my boards with a low number of pins, or things relevant to what I’ll be posting in the near future. Then I pick a board and search Pinterest for pins to fill it, by using the search bar. I schedule only beautiful pins. This increases repins and visibility on that board in time for me to pin my stuff to it again.
- Finally, I head on over to my blog and pin any new posts for the week to my blog boards and any other relevant boards.
Next Up, Quality Content
One of the biggest things that I can’t stress enough is that you use ONLY quality content–beautiful pins–to fill your boards. People will be drawn to beautiful pins over lousy ones. If you want to draw people to your boards, make sure you are pinning bright, beautiful, on topic type pins! In the same breath I think we should discuss the fact that not all content needs to be represented on your Pinterest account. Make sure your account is relevant to your site or business. If you never talk about pets on your site you probably don’t need ten different boards all filled with pet topics. Keep your boards on theme so that when you pin your own content it can be received well by readers who WANT to see the information.
Ignore the Warnings
I know that Tailwind throws up a yellow flag when you go to repin something to a board where it is already saved…ignore that flag. It’s a yellow flag to show you that it has been pinned there before but contrary to what that might imply, repinning is actually good for your account. This is why I go into my most repinned section to gather the majority of my content when I schedule pins! Repinning content that is doing well is a great idea, keep that content published so you can keep the momentum moving!
Save Yourself Some Time
Make board lists! I can’t stress this one enough either, board lists will save you so much time. Set up your board lists by heading to Publish>Board Lists. Then you can set up your lists…Group things together that fit naturally. If you would always pin your dinner recipes to the same five boards, group them up in a board list! Then you just click one time and SHAZAM, pin scheduled to those five boards. It can be a little crazy to get it all set up initially but it is SO WORTH IT!
Let’s Make it a Week
Once you start using your most repinned section and your board lists you might notice that you are pinning a lot of the same content over and over again. Instead of running into this problem on a daily basis just do yourself a favor and schedule content to fill your queue for a week at a time! A week is the perfect timeline for a few reasons; you will have time to space out all that identical content being pinned to numerous boards and you will also be able to get new content into the mix after just 5-7 days. If you decide to schedule more than 5-7 days at a time, go back in and add your new pins that publish for the first time and shuffle the queue to fill the gaps.
It’s not really sneaky but you’ll think this is pretty slick once you get the hang of it all…Fill boards with AMAZING pins before you start adding your own content to them. If you know that you have some beautiful cupcake recipes coming up for publish, set up a board and get it flowing with gorgeous content for a few weeks before your pins are published. Followers will already be ready and waiting for gorgeous cupcake content at that board; they’ll be eating those cupcakes out of the palm of your hand!