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SEO For Bloggers: Get A Green Light In The SEO by Yoast Plugin

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December 13, 2012 Becca Ludlum

SEO. No, not “see-o.” It stands for Search Engine Optimization, or “how to make it easier for Google to find your stuff.” This tutorial is called SEO for Bloggers because I’m not going to give you an entire SEO class right now–I’m going to tell you how to use Yoast to get a “green light” for your posts and help them get seen by more people. Simple.

First step is to install the plugin called WordPress SEO by Yoast.

As bloggers, we want people to see our posts – we want Google to see our keywords and add our posts to Google search results pages, right?

Right.

Here we go.

Confused about the WordPress SEO plugin by Yoast? I'll tell you what you need to know about SEO for bloggers and how to get that "green light."

WordPress SEO Plugin By Yoast: SEO For Bloggers

The big picture (I need this to understand anything, so bear with me):

Google has spiders (also called crawlers or bots) that scour the internet all the time. Every time you post something new, the bots are signaled to go through your site to see what you posted. They look for keywords – words that are found multiple times in that one post. They look in different parts of your post to see if the article you posted is quality content. They think they’ve figured out how to tell that through these key things: using keywords within your text and using enough text (your article can’t be too informative if it’s made up of mostly pictures), the presentation/layout of your post (is it one big paragraph, or do you break it up for ease of reading?), and links you have within the post (photos or web links). WordPress SEO by Yoast helps give you a visual reminder (red, yellow, and green lights) to add these things to your blog post.

Now, I don’t always try to get a “green light” for my posts. My Wordless Wednesday posts, for example, aren’t going to be very searchable. They’re for me and my readers, and I’m ok with that. Your goals for green lights depend on your blog content and your goals.

Note: These images are outdated, but due to the nature of the post, with tons of images, I haven’t had time to rewrite it. The information in this post is still good–the images are just a bit outdated, and I think that’s ok for explaining the concept of Yoast. 

Ok, that’s out of the way. Here’s what you’ll find in the plugin:

You installed the WordPress SEO plugin, and now you should see this box under your post box (where you write your blog post):

green light for yoast

This is where we start. Let’s take this post for example.

1. My keywords are “SEO for bloggers.” I decided on these words because I want people to find this post when they type “SEO for bloggers” into the Google search bar.

You can tell Google that those are your keywords by adding them in the “Focus Keyword” box. Adding keywords to this box will do a couple of things.

First, you’ll see a few lines pop up about where your keyword was found in your post:

Green light for SEO

My keyword -or phrase- was found in my article heading (the first paragraph of my post), page title, page URL (permalink), and content, but not my meta description. That’s ok – we’ll get there in a minute.

Another thing you’ll see is your light turn red, yellow, or green:

Wordpress SEO

2. Next, let’s add an easy to read (for bots) title in the space set aside for “SEO Title:”

SEO for bloggers

You’re good to just copy and paste here from the “focus keyword” area, but if you want to have the best shot at being SEO friendly, go ahead and take your capital letters out and add dashes for the bots. Not adding dashes is a-ok too.

3. Meta-description:

USing meta tags for SEO

This is the description of your post. It might be easier to remember if you think about when you add a post to facebook – you know the description that pulls in, right? Down here it’s “Getting that perfect holiday photo doesn’t get easier…”

Wordpress SEO by Yoast

That is your meta-description. It tells people what your post is about. I love that you can decide what gets previewed. If you don’t enter anything in this box, Google will choose some of your first paragraph for you – it may or may not help you get clicks.

4. Now that we have filled out the SEO box, this is what my “checklist” looks like:

Wordpress Search Engine Optimization

Though my title contains the words “SEO for bloggers,” I’m still getting an error in that area. You can check to see what the plugin is thinking by clicking on the “Page Analysis” at the top of the box:

Blogging SEO

So frustrating. “SEO For Bloggers” is in my title.

Wordpress SEO plugin

I’m going to try and remove everything in my title but my keywords and see what happens:

Seo for bloggers

Nope.

I’m letting it go and writing my post.

Green light check = Save your draft and your light status will update:

Search engine optimization blog

5. Yay! We have a green light, but looking at the Page Analysis, it could still get a little better. We can make it better by adding “alt” tags and titles to our photos.

This is what the backend of one of my photos look like:

blogging

Let’s add our keywords into the title and alternate text:

alt tags for photos

Do not add the exact same title and alternate text to every photo – it’ll look like you’re “stuffing” keywords into your post. I find it best to vary the titles and keywords slightly. From the beginning to the end of the post, my keywords and alternate text will look something like this:

Green light SEO for bloggers

Interesting note: I had to make the above graphic because when I added those keywords to my post content, my light went from green to yellow. Google doesn’t like “keyword stuffing” or “keyword linking” and you’ll hurt your SEO by doing it.

In summary, these are the things you should concentrate on for good SEO in your blog posts:

  • Title, URL, and first paragraph contain the keywords.
  • Fill in your Yoast plugin box with your keywords and meta description.
  • Check for (and attempt to fix) red warnings in the Yoast box.
  • Write your post.
  • Check the “Page Analysis” in the Yoast box and follow through on some of the suggestions.
  • Add “alt tags” and titles (including the keyword) to your photos.

Struggling with that green light? Try these tips:

1. Add a few (relevant) outbound links to your post. A list of websites to reference is a great way to do this.

2. Use the keywords in H2 format to break up your post.

3. Make sure your post has at least 300 words.

Mahalo.com has a great post about SEO that includes videos – definitely click over there if you still have questions aout SEO.

So, what do you think? Are you ready to improve the SEO for your blog posts?

Save

You might also like these posts:

  • SEO for Bloggers: 10 Tutorials from Beginner to ExpertSEO for Bloggers: 10 Tutorials from Beginner to Expert
  • How to set up your free MailChimp AutoresponderHow to set up your free MailChimp Autoresponder
  • How to: Edit a MailChimp CampaignHow to: Edit a MailChimp Campaign
  • How To Add A Subscribe Button For MailChimp To Your SidebarHow To Add A Subscribe Button For MailChimp To Your Sidebar

Blog Tutorials, Blogging Basics SEO, Tutorial

Comments

  1. Chaitanya says

    December 13, 2012 at 4:45 am

    Nice post! WordPress plugin by yoast is my favorite plugin for search engine optimization. you have explained all the features in a coherent flow, even a newbie can understand it very well. Good Work :)

    • Becca says

      December 13, 2012 at 7:50 am

      Thank you, Chaitanya! That was my goal, and I appreciate your feedback! I usually don’t write many technical posts :)

  2. Tesa @ 2 Wired 2 Tired says

    December 13, 2012 at 7:50 am

    I haven’t tried this before but it looks like a great plugin that could be really helpful. I’ll have to check it out.

    • Becca says

      December 13, 2012 at 7:51 am

      You’ll love it, Tesa! I’ve noticed a difference in my posts, and it probably adds an extra 5 minutes onto my post time :)

  3. Liz @ A Nut in a Nutshell says

    December 13, 2012 at 7:52 am

    I’m really glad you wrote this because I didn’t really know what exactly the plug-in did. I guess I’m already doing this kind of thing on my own through my theme (probably badly) but at least I know the general idea. ;)

    • Becca says

      December 13, 2012 at 12:22 pm

      Thanks, Liz! I’m glad you understand it a little more!

  4. Karen - Desert Chica Ramblings says

    December 13, 2012 at 8:02 am

    Great post, I am muddling my way to green lights a lot but I see some more tips that I can use and explanations on what google “thinks” helps me conceptualize what I am doing!

    • Becca says

      December 13, 2012 at 12:22 pm

      Thanks, Karen! I’m glad it helped!

  5. Alissa says

    December 13, 2012 at 8:17 am

    I had heard of Yoast, but never really “got it” until now. Thank you!

    • Becca says

      December 13, 2012 at 12:23 pm

      You’re welcome, Alisa!

  6. Jenn @therebelchick says

    December 13, 2012 at 9:20 am

    I’ve been using this for most of the year and I really love it, it’s so easy to use!

    • Becca says

      December 16, 2012 at 11:22 am

      Isn’t it, Jen? It takes a few minutes to figure it out, but after that, it’s quick!

      • Andy Stone says

        January 1, 2013 at 2:16 pm

        I’ve tried a few SEO plugins for word-press and none of them was good as the Yoast plugin. While Saying that I must note that it has issues – sometimes it says my keywords do not appear in the first paragraph although they appear, or sometimes it keep saying my title is too long, but overall – its great!

  7. Melissa Scheriff says

    December 13, 2012 at 11:40 am

    Finally, a post that explains something technical in a way that I can easily understand. Thank you… awesome job!

    • Becca says

      December 16, 2012 at 11:22 am

      Thanks, Melissa!

  8. Nicolle B. says

    December 13, 2012 at 8:58 pm

    What a great explanation! SEO is so hard for me to understand, but I get it! I’ll be adding this plugin shortly :)

    • Becca says

      December 16, 2012 at 11:23 am

      Yay! That was my goal – thanks for stopping by, Nicolle!

  9. Kristi {at} Live and Love Out Loud says

    December 13, 2012 at 10:58 pm

    Great tips! I’ve been using the plugin as well and boy does getting that green light make a girl happy. :)

    Liked, +1’d and pinned. :)

    • Becca says

      December 16, 2012 at 11:23 am

      Isn’t it funny how happy a little green light can make a girl?

  10. Kristi {at} Live and Love Out Loud says

    December 13, 2012 at 11:01 pm

    And Stumbled. :P

    • Becca says

      December 16, 2012 at 11:23 am

      Thank you!

  11. Sara @ Mom Endeavors says

    December 14, 2012 at 8:58 am

    Great post! Now…I need to go get the plugin! :) Just stumbled this! :)

    • Becca says

      December 16, 2012 at 11:23 am

      Thank you, Sara!! Yes – install it and let me know what you think!

  12. Wayne Cochran says

    December 14, 2012 at 9:56 am

    Nice article! Validates some of the work I’ve been doing on my own blog. I always go for the green myself, but am pretty new to blogging, though I guess you could say I did blogging before it was a thing about 7 or 8 years ago. Anyway, just wanted to add that if you’ve not given the breadcrumbs feature a try yet that you should. That was one of the pieces of Yoast’s plugin that took me the longest to figure out and setup, but definitely worth it I think.

    • Becca says

      December 16, 2012 at 11:24 am

      Thank you, Wayne! I haven’t tried that yet – I’m looking into it now, though!

  13. Saqib says

    December 14, 2012 at 10:53 am

    WordPress SEO by Yoast is definitely the best SEO plugin out there. But you have to follow some steps to get that green light.

    • Becca says

      December 16, 2012 at 11:25 am

      Thanks for stopping by, Saqib! I hope people will spend the extra few minutes to try it out!

  14. Kelly @eclecticmommy says

    December 15, 2012 at 9:57 am

    Thanks so much for this post. So easy to understand and a good guide for beginners

    • Becca says

      December 16, 2012 at 11:25 am

      Thanks, Kelly!

  15. Carrie says

    December 17, 2012 at 8:14 am

    Hey Becca,
    Great write-up! I love the Yoast SEO plugin and use it on my client sites, too. Sometimes I try to explain how to them how to use the plugin, but I think from now on I’ll just send them to this page. :)

    Carrie

    • Becca says

      January 3, 2013 at 9:29 pm

      Thanks, Carrie! I love this plugin – it has done amazing things for my posts!

  16. Carly says

    December 18, 2012 at 3:09 am

    Hi Becca,

    This is a great post and you’ve broken down the steps really well, have shared on my social channels!

    Carly

    • Becca says

      January 3, 2013 at 9:39 pm

      Thank you, Carly! I appreciate that!

  17. andrew says

    December 18, 2012 at 2:06 pm

    Great plugin, thanks for the overview.

    • Becca says

      January 3, 2013 at 9:40 pm

      You’re welcome! Thanks for stopping by Andrew!

  18. ConnieFoggles says

    December 21, 2012 at 8:00 pm

    I recently added this plugin. I didn’t know that I could add the SEO title myself. I always click on generate the title. This is one of my favorite plugins. I actually feel like I’m getting SEO, finally. Your description helped me out a lot.

    • Becca says

      January 3, 2013 at 9:41 pm

      Yay!! I’m so glad it helped you! Please let me know if you have any other questions, ConnIe!

  19. Sonia says

    January 3, 2013 at 11:05 am

    This was so helpful! I’ve never filled meta description and always wondered how to change the facebook snippet and here is the answer. Btw, a little off-topic from the greenlight – do you know how to set up which image will go to the facebook snippet the same way you write the meta description?

    • Becca says

      January 3, 2013 at 9:43 pm

      Yes, Sonia! You need to set a featured image. In my blog setup, it’s on the right side of the post screen under where you choose your tags and categories. Can you find it in yours?

  20. Diana says

    February 26, 2013 at 7:13 am

    Thank you so much for this post! I just migrated to WP over the weekend so this is all very new to me. At the risk of sounding completely dumb……what is H2 format? I always get a yellow light on that and have no idea what they are looking for. Ahhh!!! lol Thanks again!!! XO

    • Carly says

      November 18, 2013 at 2:19 am

      H2 is a second level heading. The H stands for heading. They go down from 1-6. One is reserved for your page’s title/main heading, and is outputted by the template.

      The others can be added by yourself, throughout your copy in the WordPress edit screen.

      You can add in h2s, h3s yourself: http://www.w3schools.com/tags/tag_hn.asp

      OR, there is actually a button you can click to add headings in the editor screen. You need to unveil the ‘secret’ second row of formatting buttons in WordPRess – here’s how: http://www.bobwp.com/why-cant-i-find-the-button-to-let-me-underline-or-choose-heading-sizes/

      In this original post, the author could have “chunked” her content into sections using headings. (Think like sub chapters”) So “Meta Description” could have been one heading, for example before she went on to speak about how to optimise the meta description. This helps with both skim reading (so people can quickly find what they’re after quickly) and SEO. It’s a good idea to contain keywords and related phrases in H tags. So, “Optimising your blog’s meta description” would be a good thing for a H2.

      HTH,
      Carly

    • Becca says

      November 18, 2013 at 3:10 pm

      Diana, H2 format is in a dropdown on the top right of your posting screen. It stands for Heading 2 (there are different level headings).

  21. Gina says

    August 27, 2013 at 2:01 pm

    Thank you for this really helpful article! I’ve just installed SEO by Yoast on my blog and this post really helped me know how to use it and get started :)

  22. Kate @ Songs Kate Sang says

    August 31, 2013 at 9:39 am

    I’m so excited! I just installed it and went through your notes. Thank you so much for taking the time to explain this – it is so very helpful!

    • Becca says

      September 1, 2013 at 10:28 am

      I’m so excited for you to start using it! You’ll LOVE it!

  23. Bless says

    October 3, 2013 at 11:08 pm

    Great, great article about the plugin, and about SEO basics as well.

    Turns out I’m currently on a site redesign of one of my sites, where I’ll also start blogging on web design. I’ve already installed the plugin, and quite comfortable with it, but this article here just lets me know I made the right choice.

    I did have in mind to migrate my active blog to this plugin after testing it on this site I’m building. After this article, my mind is probably made up.

    Thanks again for a great post.

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    It’s a shame it doesn’t apply to Blogspot

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  1. SEO for Bloggers: 10 Tutorials from Beginner to Expert - Everything But the Posts says:
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    […] Before we begin, you’ll want to install a SEO Plugin like WordPress SEO by Yoast. The Yoast plugin is easily the most popular SEO plugin on WordPress. For a quick overview and tutorial of the WordPress SEO by Yoast plugin, click here. […]

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